Anyone Could Win in an Instant

To showcase the fun of playing Illinois Lottery instant tickets, we brought the fun right to the people.

The World’s Largest Instant Ticket
We created the World’s Largest Instant Ticket with over 100 scratchable circles and placed it at the Thompson Center in downtown Chicago. Anyone passing by could scratch for a chance to win a prize instantly. Every reaction was unscripted and totally unexpected.

Broadcast :30

Online Videos

Social Videos

Real Illinois Residents

Not only did we make real Illinois residents the stars of our videos, but they were also the face of our campaign. The team shot over 13,000 images in over 29 locations in just 3 days—all using real Illinois residents.

Digital OOH

Retail

In-store posters, grocery cart inserts, Waze ads and gas pump toppers

Social Carousels

GCD: Aubrey Walker
ACD: Andrea Knowles
Art Directors: Ed Diaz & Danny O’Donnell
Senior Producer: Scott Gould
Photographer: Benjamin Muller
Director: Rob McConnaughy