Illinois is Full of Winners

To shift the perspective on what it means to be a winner, we unveiled a new tagline and brand campaign that celebrates all winners—winners in wealth, in life or in the community. Here are some social and OOH extensions from the campaign.

Social Videos

Instagram Stories

Digital OOH

Wild Posting

GCD: Dave Petti
Creative Directors: Ben Bonnan & Zach Bonnan
Art Directors: Ed Diaz & Danny O’Donnell