Crystal Mason
Copywriter
strongman.jpg

Band-Aid

Women are more likely to donate blood than men. What's the deal? Band-Aid joins with American Red Cross to challenge more men to donate blood. We call it the #strongmanchallenge.

Blood Drive Event

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Outdoor

Posters encourage men to conquer the #strongmanchallenge.

 

Social

Donors call out their friends on social media to complete the #strongmanchallenge or to show off their band-aids.

 

Art Director: Ed Diaz