Crystal Mason
Copywriter
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ASOS

Due to vanity sizing, women's clothing size varies by store. This makes it hard to shop online or know your true size. So we're ditching the sizes. Introducing ASOS My Shape.

Website

Users log onto the website and enter their measurements. It filters to show clothing that will actually fit, regardless of size. Whether she's an 8 in one pair of jeans or a 6 in another.

 

Out-of-Home

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Social

Sponsored ads on Instagram sparks the attention of potential shoppers.

 

Instagram influencers will be used to promote the new feature and drive traffic to the website.

 
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Art Director: Ed Diaz